What IS Content Strategy, exactly?

Post by Deirdre Costello in User Research

Great question - so glad you asked! A lot of colleges, universities and other large organizations have style guidelines that tell you what gets capitalized when and how to make a department or a team’s name possessive – that’s useful, but it’s not that.

Many organizations also have branding, web design and social media guidelines – rules for which fonts to use and how to represent the organization on the open web. That’s a little closer, but it’s not that either.

Content strategy is the practice of understanding your users – what they’re looking for, how they’re feeling when they’re looking for it and how they process it when they get it – and crafting a strategy for making sure your content suits their needs.

Join Deirdre Costello, Sr. UX Researcher, as she hosts the webinar “UI Content Strategy: Writing Content for Academic Library Users” on Wednesday, November 12 from 1pm-2pm EST. We hope to see you there!

Sign up here


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