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Ethnographic Observation: The Magic Wand of User Research

Post by Kate Lawrence  in  User Research

Last Halloween, as our kids joined in the neighborhood trick-or-treating marathon, the parents made small talk as we supervised from afar. When my husband spoke about our reading of the Harry Potter series with our children, one neighbor said his family had watched “one or two of the Potter movies”, and called them “just okay.” When my husband started to enthusiastically explain why the Harry Potter series was more than “just okay”, he suddenly stopped himself. Because the Harry Potter series, like every good story, has a beginning, middle, and end; and by sampling only a piece of the experience, it was easy to see how the richness and nuances of the entire Potter journey weren’t fully realized by our neighbor.

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